The global sushi market is steadily growing, and intelligent technology is leading the industry's new transformation

In recent years, revolving sushi, as a dining form that combines efficiency and fun, has maintained steady growth worldwide. According to QYResearch data, the global revolving sushi market size has reached 3.65 billion US dollars (approximately 26.3 billion RMB) in 2024, and is expected to increase to 4.91 billion US dollars by 2031, with an average annual compound growth rate of about 4.7%. This trend indicates that whether it is mature markets in Asia or emerging markets in Europe and America, revolving sushi has shown broad development potential.

1、 Market growth drivers: dual drive of efficiency and experience

The revolving sushi mode continuously supplies dishes through a conveyor belt, allowing customers to freely choose their favorite sushi. This not only shortens the waiting time for meals, but also improves the efficiency of turning tables in the restaurant. With the popularization of fast-paced lifestyle, efficient and convenient dining experience has become an important reason why consumers favor it. At the same time, revolving sushi brings freshness and social attributes to young consumers through its visual and interactive dining process.

2、 Intelligence and automation accelerate industry upgrading

In the past few years, the rotary sushi equipment has gradually upgraded from a single conveying function to a system that integrates automatic control, food safety monitoring, and intelligent ordering. For example, some leading brands have achieved automatic disk tracking, speed control, and contactless delivery throughout the entire process. At the 2025 Osaka Kansai World Expo, Kura Sushi will showcase a 135 meter long rotating belt and introduce an innovative design of "no beginning, no end" to further enhance customer interaction experience and brand memory points. This type of technological innovation not only improves operational efficiency, but also enables brands to stand out in a fiercely competitive market.

3、 Regional Market and Competitive Landscape

Japan remains the core market for global sushi, but the growth momentum in the European, American, Southeast Asian, and Middle Eastern markets is particularly rapid. For example, in North America, revolving sushi, as an emerging form of fast food, is gradually being accepted by mainstream consumers; In the Southeast Asian and Latin American markets, with the rise of the middle class, the demand for innovative catering models continues to rise, driving accelerated expansion of equipment and brands. In terms of industry competition, top brands such as Akindo sushi, Genki Sushi, Kura Sushi, etc. occupy the main market share, but local chains and emerging entrepreneurial brands are also constantly seizing the market through differentiated positioning.

4、 Future development trend: integration and upgrading

In the future, the sushi industry will pay more attention to the integration of technology and experience. The popularization of smart devices will promote the standardization and branding development of catering, and healthy and diversified food supply will also become a new growth point. In addition, with the deepening of environmental protection concepts, energy-saving transmission equipment and sustainable operation models will also receive more attention.

Overall, the revolving sushi industry has gradually evolved from regional specialty catering to a global mainstream catering model. With the upgrading of intelligence and cross regional expansion, the market potential will be further released. For equipment suppliers, this is not only an opportunity, but also an important mission to promote industry progress.